
Canada’s Minister of Heritage Melanie Joly is but the latest political leader to awaken to the new realities of the Internet age. Those Internet giants, the “platforms” or “Internet intermediaries” that provide the interface between consumers and those who create and produce the content that users seek, have been getting a free ride in terms of contributing to content creation while scooping up the lion’s share of the advertising dollars. The content creators, those who provide the honeypot that the consumer bees flock to, get the crumbs from the table (to mix a metaphor). According to Mme. Joly, it is high time the platforms started to accept some responsibility for the role they play in packaging, selecting and disseminating content, whether entertainment or news.
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