Literary Pilgrimages: How Iconic Independent Bookstores are Becoming Travel Destinations

by Jennifer Mark

Image credit: Photo by Pj Accetturo on Unsplash

There is no more satisfying feedback for a blogger than interaction with readers. After I wrote about the Livraria Lello in Porto, Portugal a few weeks ago, I received an email from a reader, who goes by the penname of Jennifer Mark. Jennifer noted that “bookstore tourism” is a growing niche travel trend and wondered if I’d be interested in a guest column on the topic, researched and written by her. Until now, I have never run a guest article but this one provided such interesting information and opened so many new doors, that I thought you would be interested to read it. So here is Jennifer’s contribution.

Independent bookstores are the heart of communities since not only do they sell hardbacks and paperbacks, they’ve also become hubs of learning and comfort for many people. Sadly, many independent bookstores are facing financial challenges as low profits and high rents make it tough for these businesses to thrive. This is likely the reason why avid supporters of these establishments are now making it their mission to visit some of the best independent bookstores all over the world as a way to help them stick around for a long time. With bookstore and library tourism becoming one of the hottest travel trends this year, it’s no wonder that an indie bookstore like Livraria Lello in Portugal attracts about 1.2 million visitors annually. What’s more, some of the most iconic independent bookstores, like The Strand in NYC, are always crowded, no matter what day it is. 

In the coming years, we can expect that indie bookstores and book towns will increasingly become more popular not just as a place to shop for unique literary finds, but as places of interest for tourists from all over the world. Here’s why iconic independent bookstores are becoming travel destinations, and some suggestions as to where you can have the best reading and browsing experiences while you’re traveling.

Books, Brews, and Booze

Back in the day, staying at a coffee shop or a hidden corner in a bar was the only way that you could enjoy a beverage while reading a book in a public place. But some independent bookstore owners have found out that making drinks available to their patrons can increase browse time, which can lead to more sales. It is estimated that coffee bookstores could generate annual revenues ranging from $150,000 to $500,000, and this is why indie bookstores are stepping up their game by adding coffeeshops or bars to their business premises to entice tourists to come in, and encourage customers to stay a little longer.

Some of the most loved coffeeshop/indie bookstores in the world include the Beacon Hill Books & Cafe in Boston, which features a lovingly curated collection of good reads and an impressive Afternoon Tea menu. Here, you can get lost in a novel while enjoying a pot of their custom blend tea with a classic cream or apricot-Earl Grey scone, or perhaps a slice of Spring Carrot Cake. In Sydney, on Bondi Beach, there’s the Gertrude & Alice Bookstore and Coffee Shop, which has a stockpile of more than 40,000 second-hand books. This establishment has a cafe menu where you can choose savory eats or sweet treats, so try their salmon breakfast roll or coconut and raspberry bread with an iced latte or a pot of Moroccan mint tea.

Meanwhile, those who prefer to have a glass of wine or a cold beer after browsing or while reading can check out indie bookstore bars, which are becoming must-visit destinations for tourists who are constantly on the hunt for unique travel and adventure experiences. If you love art, wine, and books, definitely make plans to visit Bibliotheque, a family-owned bookstore, bar, and cafe in New York’s SoHo district. They have a collection of nearly 10,000 books, and a gorgeous bar area decorated with works from Henri Matisse, Alexander Calder, and other iconic artists. Choose from among their extensive wine collection which includes sparkling, white, orange, red, and rose wines, or have a wine-based cocktail if you want something a little different. If you’re in Maryland, drop by The Buzzed Word, which features a collection of diverse books, a natural wine shop, and a bar. Order a glass of vino to enjoy while reading in one of their comfy chairs, or get a bottle to go.

Unusual Set-ups and Amazing Locations

Some of the most interesting indie bookstores can be found in unusual places, which is why they’re considered to be tourist attractions. Take for instance Word on the Water, a used bookshop that’s situated on a 1920s Dutch barge behind King’s Cross in London. The novel setting makes it an enjoyable place for book shopping, and on certain days, customers are treated to live jazz music and poetry readings. While you’re in England, make sure to visit Barter Books, a used bookstore built inside a Victorian train station. You can sell books for in-store credit, then sit down for a good read while enjoying some good food from their station buffet.

For an experience you’ll never forget, plan on visiting a booktown. These destinations also draw in huge tourist crowds since they serve as one-stop shops for people who want to find rare or vintage books at low prices. Check out the Jimbocho Book Town in Tokyo and get lost browsing in the area, which boasts nearly 400 independent bookstores. Don’t forget to wear comfy shoes and bring a huge bag for your haul. If you’re traveling to Argentina, stop by the Parque Rivadavia Book Market, a booktown where you can find used and new books, comics, records, and other antique items.

Independent bookstores are the “it” travel destinations for many tourists. Visit the establishments and booktowns mentioned above to find good reads, enjoy delicious food and drinks, and have the time of your life while you’re on holiday.

© Jennifer Mark, 2025.